It is vital that your audience is attracted to your booth. Beyond that, it is critical that their eyes are specifically drawn towards its most important features. Whether that is your logo, a product, a message or the award that your company won most recently, utilize the power of illumination to drive the attention of your visitors.
Although we have implemented some creative solutions with our clients, these spotlights are generally secured to displays in four different manners:
Through many of the conversations we have had with previous, current, and prospective clients, lighting is one of the best ways to draw people into your presentation. It forces them to read your messages and study your images. Do not miss out on this opportunity to increase the attention that you get at your trade shows using strategically placed spotlights.