One of the ways that our customers use towers is to put a strong message at each corner of their display area. These pillars stand out from other displays, both from their structural significance and their wrap-around message which is both inviting and captivating. By putting towers in your display area, you are giving your customers more reason to walk around your booth, ask questions and take interest in your display and thus your products and services. The Coyote popup display system combines strength and reliability with style and ease of use. Named "popup" because of its "small to large" pop-up action, this type of display system is still one of the most portable tradeshow and display solutions available.